CASE STUDIES

Client: IHG Hotels, Holiday Inn America
Project: Restaurant Development
Budget: $410,000

 

Scope Summary: The Holiday Inn Brand team hired MarkeTeam to redesign, re-brand and develop a new concept and an existing upscale burger concept for franchise operation. Tasks included brand development, naming, logo design, menu concept, menu design, culinary development including recipes and training guides, cost analysis, on property planning and support for beta launch.
Result: Fifteen concept (Burger Theory) restaurants have been launched in various Holiday Inn hotels favorably impacting guest satisfaction and generating 35%–120% incremental revenue compared to the hotel’s pre-existing dining/bar concept.

Client: Royal Caribbean International
Project: Quantum of the Seas Dining Program
Budget: $350,000


Scope Summary: MarkeTeam assisted in the development of nine concepts for Royal Caribbean’s fleet, including Quantum class, their newest class of ships launched in 2014. Participation included creative development on all bars and restaurants, concept description, team ideation, naming, logo packages, menu design, and working closely with design teams and architects including the Rockwell Group.
Result: The Quantum dining program introduced a rotational experience utilizing technology to manage bookings and bar experiences is unmatched. The feedback included an increase in both revenue and guest satisfaction.

Client: Major Theme Park
Project: Bar/Restaurant Experience
Budget: $105,000


Scope Summary: Working closely with the F&B development team and designers, MarkeTeam assisted in the ideation and concept development for an innovative Tiki Bar concept. The scope of work included cocktail development, F&B menu development, menu design and bartender training.
Result: Location is well regarded in the “Tiki” community for serving authentic cocktails that are both on trend and specific to the concept’s theme. 

Client: Hyatt Hotels and Resorts
Project: Party With a Purpose/Seasonal Wine Feature
Budget: $90,000 annually


Scope Summary: Hyatt worked closely with MarkeTeam to create ‘party with a purpose’, a corporate wine sales program executed at the property level that encompasses training, education and incentives. The events are actually virtual wine tastings held in large banquet rooms with wine and food. Each hotel screens a 30-40 minute educational video with the winemakers themselves telling the story behind their wines. Managers examine and taste each wine and winery reps and distributors attend to assist with training.
Result: Banquet beverage revenues are up exponentially along with team participation and wine knowledge. The program reinforces Hyatt’s brand message and unique food and beverage experience for the guest.