MarkeTeam worked with Regal Cinemas on their new in‑demand branded counter‑service coffee concept that highlighted a new collaborative partnership with Lavazza and B‑Fresh to incorporate a unique menu of shakes and coffee offerings.

Presented ideation on multiple concept offerings that resulted in this chosen concept. Produced entirety of branding, creative, concept and promotional materials. Located within Regal Cinemas with street-side accessibility. Beta locations generated significant incremental revenue, exceeding retail expectations with expansion plans underway