PENN Entertainment set out to redefine guest expectations and create an unforgettable experience with the 2025 Charles Town Classic. This prestigious Grade II Thoroughbred horse race at Hollywood Casino Charles Town transformed into an elevated, family-friendly festival, combining world-class racing with exclusive entertainment and dynamic activations that attracted diverse audiences across all age groups.

By elevating brand partnerships and crafting a beverage experience that enhanced the festival atmosphere, PENN Entertainment created an immersive, highly memorable event that not only achieved its goals but strengthened Hollywood Casino at Charles Town Races’ reputation as a leadingentertainment destination.