MarkeTeam was tasked with developing the branding for the new bar in the heart of Caesars New Orleans, including concept, logo design, mixology, menu design, and staff training. The concept of “Octavia Bar” came as an homage to the resplendent Octavia, an emblem of strength and femininity in Roman history.

MarkeTeam mixologists expertly curated a selection of drinks specific to the venue, including the Muffuletta Martini, the “Saz-O-rac,” and the Caesars’ Elixir.

Branded smoke toppers, cocktail napkins and picks, coasters, cocktail menus, and check presenters extend the Octavia identity throughout the guest journey and emphasize the strength of the brand.

MarkeTeam sent mixologists to New Orleans to train Octavia bartenders on both the menu concept and cocktail execution. Our creative team also directed a photoshoot to capture each drink used in the recipe guide for staff training.

Through expert branding and thoughtfully crafted cocktails, Octavia Bar emerged as a bold celebration of opulence, strength, and beauty, capturing the soulful
energy of the Big Easy.